Cove Real Estate



Posted by Cove Real Estate on 3/18/2016

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Cove Real Estate on 10/16/2015

Did you know that a mobile website can help sell your home? According to Mobile Marketing Association Asia  5.1 billion people own a cell phone. The world population is 7 billion people.  More and more consumers are shopping via their mobile phones.  A recent statistic says 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012). Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device. Go ahead and type in the website address of this site on your mobile device to see what it looks like. Mobile consumers are more ready to act too. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012). Search Engine Land found that 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012). If your home isn't being advertised on a mobile device you are missing out. Mobile marketing produces more immediate responses, and a higher response rate, than any other marketing method. So, are you ready to list today and get effective marketing for your home?





Posted by Cove Real Estate on 11/15/2013

Everyone is talking about it but not many real estate professionals are doing it...social media marketing. The numbers say it works but the competition has yet to embrace the tech savvy marketing that only benefits their sellers. Recent studies show that social media does influence the products we buy. Traditionally, the number one way to market has been word of mouth advertising, but now social media has the power to influence consumers to buy according to what their family and friends like. Social media marketing has become word of mouth marketing on steroids. This chart below shows a study from eMarketer citing the number of internet users who would buy a brand from social media influence. eMarkerter also found that; "while that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” They found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%". What does this mean for sellers? All real estate professionals need to be utilizing social media including blogs, facebook, twitter and more to promote their properties. Not doing this is a disservice to the seller. The National Association of Realtors in 2011, found that 52% of the first time home buyers were between the ages of 24 and 35 years old. First time home buyers made up 37% of all homes purchased. These numbers directly correlate with the study of influence of social media on buying decisions. So when looking to make a decision on who to list your home for sale with make sure your real estate professional is social media savvy.